SEO Audit

Challenge

American Association for the Advancement of Science needed a strategy and planning guide to streamline various sub-domains to support a new site redisgn for their .org domain.

• Retain traffic for frequently visited landing pages
• Create a mapping strategy for 301 redirects
• Provide a solution for archived and sunsetted pages
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Solution/MVP

We designed a customized strategy to help AAAS retain traffic without sacrificing their top ranking landing pages. We've also implemented a mapping solution with 301 redirects to ensure that any pages that needed to be archived or sunsetted had proper linking pathing to prevent the loss of link equity and history.
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Results Included

Retention of core traffic to AAAS properties

Increased visibility to the .org domain

Seamless UX to site visitors

Improved user experience and time on site with page navigation

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