American Association for the Advancement of Science needed a strategy and planning guide to streamline various sub-domains to support a new site redisgn for their .org domain.
We designed a customized strategy to help AAAS retain traffic without sacrificing their top ranking landing pages. We've also implemented a mapping solution with 301 redirects to ensure that any pages that needed to be archived or sunsetted had proper linking pathing to prevent the loss of link equity and history.
Retention of core traffic to AAAS properties
Increased visibility to the .org domain
Seamless UX to site visitors
Improved user experience and time on site with page navigation