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Challenge

As a startup workers' compensation insurance provider, Cake Insure needed to be front and center for localized searches in Colorado. Goal targets included:

• Ranking for high-value Colorado + Workers' Comp terms
• Growing their brand recognition
• Website architecture, increase traffic, and conversions
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Solution/MVP

We designed a customized roadmap to help Cake Insure optimize their landing pages and overall site. We also implemented a streamlined Google Tag Manager/Google Analytics tracking to sync with their daily reporting.
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Results Included

Ranking for "Buy Workers Comp Insurance in Colorado" + City (Denver, Boulder, etc.)

Increased conversions and awareness

Reduced their paid search spend by improving page quality scores

Improved user experience and time on site with page navigation

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