Cake Insure

Digital and Marketing

Project description:


As a startup workers' compensation insurance provider, Cake Insure needed to be front and center for localized searches in Colorado. Goal targets included:

  • Ranking for high-value Colorado + Workers' Comp terms
  • Growing their brand recognition
  • Website architecture, increase traffic, and conversions


We designed a customized roadmap to help Cake Insure optimize their landing pages and overall site. We also implemented a streamlined Google Tag Manager/Google Analytics tracking to sync with their daily reporting.

Results Included

Ranking for "Buy Workers Comp Insurance in Colorado" + City (Denver, Boulder, etc.)

Increased conversions and awareness

Reduced their paid search spend by improving page quality scores

Improved user experience and time on site with page navigation

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