The term “omni-channel” may be a marketing buzzword, but it refers to a significant shift: marketers now need to provide a seamless experience, regardless of channel or device. Consumers can now engage with a company in a physical store, on an online website or mobile app, through a catalog, or through social media.
More than just a digital marketing company. While other agencies may just focus on SEO, Paid Search, and Social, our team members have been cutting their teeth through the industry, solving real business problems and helping some of the biggest brands get positive ROI for their marketing budgets.
Omnichannel -- also spelled omni-channel -- is a multichannel approach to sales that seeks to provide customers with a seamless shopping experience, whether they're shopping online from a desktop or mobile device, by telephone, or in a brick-and-mortar store.
Today, the online and offline worlds are overlapping more and more. People carry their smartphones and tablets everywhere, which means they're constantly connected to the internet.
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